Victory Records, Inc., the top independent rock label in the United States, announces the use of Album Trailers as a new promotional medium.

Album Trailers are a new way to launch an album. Is it a website? Is it a commercial? Does it make me curious? Can it be shared? Is it viral? Is it interactive? Is it fun? Is it engaging? Does it have information? Is there something in it for ‘me’? Am I entertained by it? The answer to all of these is questions is a resounding- yes.

Our entire world has become more communal and interactive. We are all increasingly intertwined by various forms of technology. Album Trailers marries this reality into an online, interactive platform for promoting new artists and music. Victory Records’ debut Album Trailer is for Silverstein’s forthcoming album, ‘Arrivals & Departures’, in stores July 3.

Album Trailers are free and include the following features:
· Background changes based on the user’s local time
· Countdown to the album’s release date
· Video game influenced features triggered by the use of your mouse
· Interactive content that leads to additional content
· A contest component
· Tour information
· Music videos
· Photos
· Background information on the artist
· Pre-Ordering information with bonus content
· A hidden “album teaser”
· Links to various other artist related destinations
· Code that can be copied onto the user’s websites and social networking pages
· Dynamic, moving visuals
· Additional surprise content

You can access the album trailers at www.victoryrecords.com/albumtrailers

Silverstein has posted a new track titled “Sound of the Sun” on their MySpace page. Their album, Arrivals & Departures will hit streets on July 3rd.